USC Annenberg Public Relations and Advertising Program and student Sophie Schaked honored with top PRWeek Awards
From left to right: Toma Battino, Ava Nicols, Aanal Doshi, Sophie Ho, Sophie Schaked, Jacqueline Franco, Ron Antonette and Jada […]
Public Relations
Social Media Expert Tiffanie Petett on USC’s PRISM of Opportunities in the Influencer Age
Photo courtesy of Professor Tiffanie Petett. “Even if you’re not working in influencer marketing, it’s working on you. I want […]
Open PRISM of Opportunities in the Evolving Creator Economy
“PRISM empowers people interested in the creator and influencer space in two ways. One is relating to influencers and creators […]
From Metrics to Meaning: Steven Reed’s Shift Toward Ethical Communication
Photo courtesy of Steven Reed. “PRISM played a pivotal role in helping me clarify not just what I do well […]
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