The MSDMM program centers on the practical application of knowledge through its signature Digital Media Capstone Project, a cornerstone of the student experience. Introduced in the first course and refined throughout the program, students design a digital media initiative or project with real-world relevance that aligns with their professional aspirations. By integrating academic theory with professional practice, the Capstone journey equips students with skills in project management, content production, digital marketing strategies, and more.
This hands-on approach ensures graduates leave with a portfolio-ready deliverable that highlights their expertise and demonstrates their ability to creatively and effectively tackle industry needs. Students are supported and encouraged to develop their capstone projects in partnership with industry mentors and organizations, cultivating meaningful industry relationships during their DMM journey.
Darius Boamah
Freelance Videographer and Photographer
“My main goal for my Capstone was to increase access to free soccer in San Diego. I originally planned to create an application for people to use to sign up for games in these different communities. Then, after a year of spending time in the communities, playing, and talking to players and organizers, I changed my plan to focus on telling stories in the community. So, at the end of August 2024, after completing the program, I began the Urban Football Instagram page.”
Sydney Lake
Associate Editor, Fortune
“We were doing market research [for a class] and had to pick a digital media platform and study it from beginning to end. Who is the audience? How does the platform engage with audiences through marketing and advertising? And I picked Rover, which is a dog walking/dog sitting app because I love dogs, and I use Rover. My professors encouraged me to run with that idea for my capstone and that helped me come up with the idea for The Paw Print, which is an online publication dedicated to providing dog parents with insights about dog health and wellness.”
Check out More Capstone Projects
Capstone Project Helps Online Master’s Student Land Dream Job at Winery
Can a love of wine lead to a dream job? For Emily Atkinson, it did — along with a Online Master of Science in Digital Media Management from USC. Atkinson, who graduated from the program in 2023, impressed her professors with her capstone project on digital marketing efforts for a local winery. It didn’t only leave […]
Medical Professor Uses Online Digital Media Management Degree to Create Urology Health App
“Opening paths to health is my passion,” Sotelo says. “And helping patients tell their best stories about wellness is my best story.” Staying atop the medical profession requires constant learning, especially if you serve on the faculty of a major academic medical center in addition to being a committed healthcare provider. For Rene Sotelo, MD […]
USC Annenberg Student Works to Increase Visibility of Women in Gaming
“Everything I’ve learned in the program so far is coming into play in my career goals,” says online MS in Digital Media Management student Serena Garcia. Serena Garcia began the Master of Science in Digital Media Management (MSDMM) online program with the goal of carving a path for herself and other women in the gaming world. But […]