Todd Richards

Todd Richards MSDMMFaculty

​​Todd Richards is a digital media expert currently serving as the Senior Director of Digital Marketing at Keck Medicine of USC. Over the past two decades, Richards has consistently demonstrated exceptional acumen in media analytics, client service, and multi-platform advertising, making him a reliable leader in strategic revenue growth for top-tier media properties.

Prior to his role at Keck, Richards served as a senior media director at Saatchi & Saatchi where he led a team responsible for all aspects of digital media planning and buying, developing, testing, and implementing innovative digital solutions to meet client objectives within a rapidly-evolving digital media ecosystem. Previously, at Discovery Inc. his focus on partnership maintenance and growth resulted in his management of the company’s largest digital ad partnership for ten consecutive years, and his achievements also included the creation of a proprietary client reporting suite and the development of an insight-driven ad product roadmap.

Today, Richards continues to share his industry knowledge as an Adjunct Lecturer of Communication at the USC Annenberg School for Communication and Journalism and offers expert consultation on digital media and marketing innovation with GLG and Guidepoint.

Richards earned a BS in meteorology from Florida State University.

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