Rafael Bracero has over 20 years of proven results in brand marketing and partnership development at industry-leading firms. In 2015, he founded Pathfinder Brand Consulting to serve the needs of CPG, tech, media, and public sector clients. Previously, Bracero worked on Wall Street as an investment banker for Barclays Capital where he led global project finance transactions.
Bracero’s brand and product marketing experience includes Disney Consumer Products and Interactive Media where he led licensing partnerships across multiple categories with Fortune 500 consumer brands including J&J, Campbell’s Kraft, and OPI. Before joining Disney, Bracero worked in brand management at Procter and Gamble, Activision, and Del Monte Foods with responsibilities including brand strategy, product management, product innovation, P&L brand accountability, and developing integrated marketing campaigns. Bracero’s expertise includes digital marketing and social media, media planning, consumer research, forecasting and budgeting, and creative agency management.
Bracero received a BA in economics and political science from the University of Michigan. He earned an MBA from USC Marshall School of Business with a focus on marketing and an MPP in finance from the University of Chicago’s Harris School of Public Policy.