Morten Bay

Faculty
Morten Bay

Morten Bay is a lecturer at the University of Southern California’s Annenberg School for Communication and Journalism as well as an award-winning research fellow at the Center for the Digital Future. He has spent the last two decades researching emerging technologies and their impact on Western societies from both commercial and academic viewpoints. Bay is also a veteran journalist and author and has published five books and numerous articles in the U.S. and in his native Denmark. The books created a high demand for his services as a strategic consultant and public speaker. His extensive client list includes Microsoft, Apple, Oracle, eBay, Novo Nordisk, and media/communications companies such as NBC, PBS, Saatchi & Saatchi, Modern Times Group (MTG), and all three Scandinavian national broadcasters. His first book Generation Network (2006) earned Bay the Future Award from the Danish Academy of Strategic Foresight, and his most popular book, Homo Conexus (2009), was translated into English in 2012. He has also received awards from UCLA, ICA, and the Society for the History of Technology.

As a policy consultant, Bay has advised major U.S. agencies under the Department of Health and Human Services, the Department of Defense Advanced Research Projects Agency (DARPA), and the Army. In Europe, he led policy work in the EU and Danish parliaments and worked as a political communications strategist for high-level elected officials. Additionally, Bay was involved in several European technology startups, including services that pioneered early legal music downloads for PCs in 2000 and for smartphones in 2004. He also created one of the first online recommendation engines based on micro-segmentation in 2005. Bay’s current research focuses on political communication in social media and the metaverse and how emerging technology impacts democracy, social justice, and the economy. He earned his MA from the University of Copenhagen in Denmark and his PhD in information studies from the University of California, Los Angeles