Helen Lin serves as the Chief Digital Officer for Publicis Groupe, the third largest communications group in the world. She oversees digital strategy, partnerships, investment and negotiations on behalf of Publicis globally, representing the organization in industry-leading initiatives including the improvement of digital brand safety standards and the overall safety of today’s largest consumer platforms. As a catalyst of innovation, a collaborative industry partner, and a fierce champion for diversity and inclusion, Lin empowers her clients; which include Disney, Verizon, Kellogg’s, Lowes, Coty, GSK, and many others; to remain at the forefront of the rapidly evolving digital ecosystem.
Lin’s professional focus goes beyond client and agency work. She is the founding Executive Sponsor of Publicis Media’s Women’s Business Resource Group POW! (Power of Women!), and she serves on the board of Asians for ADCOLOR. She is also an active board member for Partnership with Children, a non-profit that supports the emotional, social, and cognitive needs of over 10,000 vulnerable New York City schoolchildren. Lin earned her BA in economics at the University of California, Los Angeles and her MBA at New York University’s Stern School of Business.