FAQs | MS in Digital Media Management

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How is the program structured?

The Master of Science in Digital Media Management program at USC requires 24 units of coursework offered in the fall, spring, and summer semesters. ​The program, comprising 12 courses, may be completed on a 1- or 2-year track. There will be two sessions, spanning across 8 weeks each, within a full semester.

What was the inspiration for creating the Master of Science in Digital Media Management at USC Annenberg?

The MSDMM program was designed by USC Annenberg faculty with insight from industry executives who identified skill gaps that USC Annenberg is uniquely equipped to address. The goal of the program is to equip working professionals with the skills needed to manage diverse teams  and to lead digital media organizations with integrity.

How is this program different from other programs related to digital media?

Students in the MSDMM program at USC Annenberg will be provided with strategic insights and analytical skills they need to excel in management-level positions in digital media. You will explore the evolution of digital content and analyze the impacts of new technologies. You will learn to identify opportunities for innovation, make data-driven decisions, and prepare to influence the future of the digital media landscape.

The program benefits from a progressive curriculum that you can apply immediately in your career. Students will learn from USC Annenberg’s remarkable faculty, many of whom are industry experts, while engaging with professional peers that come from diverse industries and backgrounds.

Graduates will emerge from the program with the ability to better understand the evolving media landscape, to make ethical, data-informed decisions, and to build a more equitable future by leading diverse teams with the artistic, analytical, and technical skills needed to produce digital media for the global marketplace.

How is DIEA addressed in the curriculum?

Diversity, Inclusion, Equity, and Access are interwoven in all aspects of the curriculum. From the case studies and readings assigned, to the diverse backgrounds of the faculty, we are intentionally representing our DIEA values in the curriculum. The goal is for all MSDMM graduates to walk out of the program with the skills to lead diverse digital media teams.

What should I include in my statement of purpose?

Your Statement of Purpose should be a 1-2 page essay addressing why you are pursuing your MSDMM degree, how your professional experience will contribute to the program, how a master’s degree will help you in your career, and why the program at USC Annenberg is a good fit for you.

What is acceptable as a writing sample?

We ask that writing samples provide the admissions committee  with an insight into your work. A writing sample should show your critical thinking skills and professional writing ability. Additionally, the writing sample should be polished, substantial, and creative. Applicants may submit up to three (3) writing samples to showcase their writing ability. Examples include: a research paper, business proposal, market analysis, academic essay, published editorial, and creative media scripts. If you have any specific questions about your writing sample, please contact your admissions advisor.

How many students do you accept into the program each semester?

There is not a set cap on the number of available seats in the online classes. However, we are mindful of the student experience and committed to maintaining small class sizes whenever possible. Given that there are three start dates each year, we encourage all who are interested to submit their application.

Do students in this online program have access to campus resources?

Of course! Students enrolled in our online programs have the same access to campus resources as on-ground students. In fact, we encourage you to make the most of your student experience at USC, whether it’s attending a campus event, visiting the USC Bookstore or cheering for the Trojans across our conference athletics programs. Enrolled students can receive a USCard (your student ID) which will allow you access to these resources, as well as many other benefits.

How will students engage and interact in the online classroom environment?

Our classrooms utilize interactive discussion forums and weekly live classroom sessions to engage students academically and socially. There are several opportunities that will require group work. The goal of the program is to give you a sense of community, the same that you would experience in a classroom, so that you will be able to engage with all your classmates and instructors.

Is there an Orientation for new students? Is it on-campus?

Our program hosts an online orientation for each incoming class. Orientation is 100% online and self-paced. It provides students an opportunity to test-drive the learning management platform that they will utilize for coursework and engage with their peers through discussion forums and live online sessions via Zoom.

What opportunities for career development does USC Annenberg offer?

All students of USC Annenberg’s programs have the opportunity to work with our Career Development office. In addition to meeting with a career advisor, students have the opportunity to network with alumni and find jobs through the USC Annenberg CareerLink.

Still have questions or want to speak to Admissions directly?

You can reach an admissions advisor for the Online Master of Science in Digital Media Management program by phone at 855-8-USCDMM or by email.

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