Joseph Itaya is a digital media professor, award-winning feature film director, technology innovator, music producer, and entrepreneur. He specializes in the fusion of storytelling and business, synthesizing brand identity and strategy into compelling multi-media content. Dubbed the “professor of purpose” by his students, Itaya serves as Program Director for the MS in Digital Media Management Program at the USC Annenberg School for Communication & Journalism.
For 20+ years, Itaya has produced/directed multitiered digital campaigns for global brands such as Sony, CBS, NBCUniversal, Fox, Walmart, Mattel, and Coca-Cola. Itaya founded Legacy Films in 2007, producing documentary films for notable clients in the fields of politics, real estate, finance, sports, and entrepreneurship. Legacy Films’ charitable arm has helped raise millions of dollars for organizations such as Children’s Hospital Los Angeles, the Annenberg Foundation, United Nations High Commissioner for Refugees, V Foundation, Teen Cancer America, and World of Children. His films have been distributed to theatrical and television audiences around the world.
Itaya is a lifelong musician with a BA in composition/piano from the University of Washington and an MFA in film production from the University of Southern California. His piano compositions can be heard on Spotify and Apple Music.
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