Arra G. Yerganian is a passionate and dedicated Chief Marketing, Branding & Communications Officer. As a brand and customer evangelist, he employs expert storytelling to deliver messages in a deeply personal and impactful way. Beyond his digital marketing and communications expertise, Yerganian is an inspiring leader, capable of motivating teams to achieve remarkable outcomes. He is also a strategic public opinion expert, an innovator in residence, and a visionary, combining patience and understanding with laser-focused determination.
With proven C-level expertise, Yerganian is a results-oriented creative leader known for designing and implementing measurable marketing and sales plans that drive revenue and profitability for industry-leading companies such as Lennar Homes, Procter & Gamble, and various Web 2.0 startups. He has been instrumental in driving customer engagement and acquisition for renowned brands like SilverSneakers, Nutrisystem, Sutter Health, One Medical, Dial Corp., and Procter & Gamble.
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