We have never been more connected than we are now. With 60.5% of the global population using the internet on a monthly basis [1] and increasing connectedness on digital platforms, the digital media industry has become indispensable to everyday life.
The digital media industry is expecting compound annual global growth of 10.25% by 2025[2] and internet traffic volume is predicted to increase by 25% annually within the same timeframe[3]. As our access to digital media has grown, it has ignited a continued desire for knowledge, entertainment, and culture.
As we look to the future, digital media is emerging as a highly competitive field, ripe with opportunity. With low barriers to entry, new companies within this industry are expected to increase steadily through 2025[4].
With companies looking to future-proof their hiring decisions, they’ll be searching for professionals with entrepreneurial mindsets to lead digital media organizations. In fact, a highly-skilled workforce has been identified as a key success factor for companies within this industry[5]. USC Annenberg’s MS in Digital Media Management program offers a progressive curriculum that will provide professionals with the tools needed to advance to executive-level positions. You will learn to identify opportunities for innovation, make data-driven decisions, and influence the future of the digital media landscape.
Leadership: Strategic Vision and Equity in the Workplace
Digital media managers must be well-equipped with the tools to cater to the demands of global markets. In this program, you’ll explore the skills needed to lead culturally diverse and geographically dispersed teams. You’ll also learn how to effectively implement ethical practices that promote equitable, inclusive, and accessible work environments, which are key to the future growth and success of organizations.
Strategy: Critical Evaluation and Decision Making
Companies today rely on massive amounts of data to make decisions. Digital media leaders are expected to interpret that data and drive strategy. In this program, you’ll take Digital Audience Research and Analysis, a class designed to teach students how to lead research and analysis teams in the digital media industry.
Content: Digital Content Management and Distribution
Digital content is ever-evolving. While technological advances influence how consumers access content[6], endless innovation and creativity spike frequent trends in new content development. Courses such as Digital Content, Production, and Distribution will explore the evolution of content and analyze the impacts of new technologies.
In our increasingly connected world, digital media is intrinsic to everyday life. This program prepares you to lead with vision, as a professional who is on the leading edge of industry trends, a promoter of ethical values, and a strategic thinker and leader. The Online MS in Digital Media Management program at USC will ensure that you thrive in the global digital media marketplace with the confidence to implement ethical practices, carry out data-driven initiatives, and lead change.
[1] Rep. Digital Media Report 2020. Statista, December 2020. https://www.statista.com/.
[2] Rep. Digital Media Report 2020. Statista, December 2020. https://www.statista.com/.
[3] Holcomb, Griffin. “US INDUSTRY (NAICS) REPORT 51913B: Internet Publishing and Broadcasting in the US,” December 2020. https://www.ibisworld.com/.
[4] Holcomb, Griffin. “US INDUSTRY (NAICS) REPORT 51913B: Internet Publishing and Broadcasting in the US,” December 2020. https://www.ibisworld.com/.
[5] “Internet Publishing, Broadcasting & Search Portals – Quarterly Update 6/8/2020,” June 8, 2020. https://doi.org/2410697621.
[6] Holcomb, Griffin. “US INDUSTRY (NAICS) REPORT 51913B: Internet Publishing and Broadcasting in the US,” December 2020. https://www.ibisworld.com/.
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