Tiffanie Petett is the Director of Strategic Partnerships at Influential, a social-data and conversion company that showcases the effectiveness of influencers by measuring attribution. Known for its transparent data and robust capabilities that provide real business outcomes, Influential has seen success in mapping back to lower funnel key performance indicators like foot traffic and in-store sales with small and Fortune 500 brands alike.
Petett began her career as a senior talent manager for beauty and fashion creators at Maker Studios, one of the largest global multi-channel networks at the time. She managed the digital portfolios for top talent like Camila Coelho, Shameless Maya, Farah Dhukai and Mr. Kate, to name a few. Her branded entertainment partnerships included sponsors like Target, Verizon, Google, Clarins, L’Oreal, Pepsi, and Disney. Following the acquisition of Maker Studios by The Walt Disney Company, Petett worked with talent to expand the digital marketing push for major film and television releases such as Star Wars, A Wrinkle in Time, Grown-ish, and Black Panther. At Influential, Petett continues to leverage her expertise in the talent space to align with strategic partners that seek to edify their influencer marketing efforts through a diverse, equitable, inclusive, and accessible lens. Those partners include ESSENCE, Match Group, DoorDash, Walmart, Sephora, and more.
Petett holds a BA in journalism, with emphases in public relations, psychology, and Spanish, from San Diego State University. She earned an MA in strategic public relations from the University of Southern California.