Selina Smith is a creative professional specializing in social media, influencer marketing and brand partnerships. Combining her deep passion for the culture with extensive experience across freelance, agency, and in-house roles, Smith has built a robust career delivering impactful strategies with first-class execution. In her current position as the Director of Social for EBONY magazine, she leverages her expertise to produce highly effective social media strategies. Smith’s previous roles include serving as an influencer marketing consultant for The College Board, Associate Director of influencer marketing for Pepper, and Senior Campaign Manager at Whalar, where she oversaw influencer campaigns from ideation to execution. She further demonstrated her acumen as a social strategist while consulting for And Company (“& Co.”), where her team’s winning pitch for a show on Starz was selected for production. Smith’s early work included pivotal roles at MACRO, Rock the Bells, and Valence. Her career is marked by commitment to innovative marketing strategies, ability to build and manage influential campaigns, and dedication to fostering strong professional relationships across organizations.
Smith is a proud member of Alpha Kappa Alpha Sorority, Incorporated. She holds a BA in communication, public and professional organization from California State University, East Bay, and an MA in strategic public relations from the University of Southern California.
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