Mark Stouse

Mark Stouse

Mark Stouse is the Chairman and CEO of Proof Analytics, an organization that leverages artificial intelligence (AI) for businesses to optimize their go-to-market (GTM) strategies through real-time analytics and actionable insights. With over 25 years of experience in marketing, communications, customer success, and commercial strategy, Stouse excels in transforming GTM performance through data-driven insights and agile decision-making. He’s a partner at Vaulting Ventures, a family office investing in disruptive companies. He also co-chairs the modern GTM organizational structure at the Marketing Accountability Standards Board (MASB) and serves as a member of the brand valuation work group at the Association of National Advertisers. Recognized as a leading innovator in the analytics field, Stouse has received numerous awards and patents. His career highlights include significant roles at BMC Software, Honeywell, and Hewlett Packard Enterprise, where he successfully implemented advanced analytics systems to drive substantial business impact. Stouse is committed to advancing GTM accountability and optimization across industries, fostering innovation, and leading teams to exceed goals.

He holds a BA in journalism and political science and an MA in international relations and national security studies from Baylor University.

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