Ashley Baxter is a digital marketing expert with a vast professional toolkit that encompasses brand strategy, consultancy, and education. As a fractional CMO, she guides a variety of clients – from small startups to large corporations and across various industries – as they build and execute multi-channel digital marketing strategies. Her integrated approach leverages tactics in the areas of branding, content marketing, search engine optimization (SEO), social media, and influencers.
Baxter’s previous experience includes directing online channel strategies while working in-house at AT&T, Cricket Wireless, and JCPenney. During her career, she has also served as a trusted advisor for brands such as Meta, Starbucks, and Anytime Fitness both in the US and internationally.
Baxter holds a BA in mass communications with a specialization in public relations from Texas State University.